While agendas and attendee lists are standard mobile app elements now, new features are always being created. The top features considered most important in 2016, in a study done by CrowdCompass and EMI, confirm the importance of networking and participant feedback in live events.

With 224 million monthly active app users in the US, (Source: Search Engine Journal) don’t lose out on the opportunity to engage these users. Furthermore, 85% of people prefer native mobile apps to mobile websites, and smartphone users spend 89% of their mobile media time using mobile apps according to Go-Globe.

What Does Mobile Do For Me?

Event apps are a great multipurpose tool to both enhance the participant experience and provide insightful information to the host. Below are advantages for both the attendee and host.

Attendee Advantages

  • Keep all information in one place, no paper to sort through and carry
  • Wayfinding or directional guidance
  • Automated check-in and badge printing = shorter lines
  • Lead exchange/tracking/networking during and outside the event
  • CEU tracking
  • Gamification/scavenger hunts for prizes
  • Local events data provided
  • Special deals/promotions
  • Idea submission for discussion topics
  • Participate in polls
  • Reminders about nearby sessions
  • Plan out your day
  • Provide Feedback
  • Quick Access to customer service and concierge amenities
  • Be engaged in conversations before, during and after the event

Host Advantages

  • Helps sustainability by going paperless
  • Ensures your people are finding their way
  • Queue management
  • Exhibit booth dwell time
  • Automated CEU tracking = no manual tracking
  • Enhanced attendee engagement
  • Generate revenue with sponsored advertisements (but don’t be annoying!)
  • Crowdsourcing content topics
  • Increase session attendance
  • Provides consistent branding that builds knowledge and enthusiasm
  • Elevates the brand as relevant and sophisticated
  • Receive instant feedback (no survey tallying)
  • Information security: based on attendee credentials/passwords
  • Use data to enhance your event and make it better year after year

OK, So How Do You Roll Out a Mobile App?

Promote, Promote, Promote. Encourage adoption of the app before, during and after the event to maximize the visibility and usefulness of the mobile event app.

Before

  • Short unique name, easy to remember
  • Promote on event website
  • Highlight during registration OR enable registration on the app
  • Reinforce the value to participant (see grid!)

During

  • Help desk available
  • Speaker reminders
  • Housekeeping notes
  • Train event staff to provide app assistance
  • Reinforce the value for attendees, again! This includes gamification and networking opportunities

After

  • Downloadable content
  • Surveys
  • Continued discussion boards

To learn more about utilizing apps for your meeting or event, visit our EventAPP™ page.

Let’s Thrive.

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