Event Planning Tips for Impactful Experiences
4-min. read
By Jennifer Petsche, Marketing Communication Strategist, Creative Group
As we find ourselves knee-deep into 2024, it feels like we’re all busier than ever before. The world of event planning is buzzing with energy, thanks to evolving client expectations and some pretty cool tech advancements that are opening new doors for engaging attendees. I’m excited to dive into some of the trends and ideas that are shaping our industry’s future. These event planning tips for impactful experiences can be woven into your next event to make a world of difference.
Let’s start with food and beverage because, let’s be honest, that’s what we all talk about!:
- Imagine this: interactive food experiences that not only tantalize your taste buds but also bring a dash of fun. Picture pouring your drinks from an ice sculpture or diving into a build-your-own bowl station. And for those with a sweet tooth, how about wandering through a chocolate room?
- The concept of sharing is big again, with communal eating styles making a strong comeback. Oh, and for the surplus goodies, donating to food rescue programs is a beautiful gesture that never goes out of style.
- Reminder: On the beverage front, mocktails are getting a makeover with zero-proof beverages becoming the new stars of the show. It’s all about inclusivity and catering to everyone’s preferences, keeping the celebratory vibe, without the need for alcohol.
Now, onto wellness and comfort – two things we all need a bit more of:
- It’s high time we made mental health discussions a regular part of our conversations, especially at events. This hot topic is increasingly highlighted by event speakers, challenging the outdated norm of overworking. Consider featuring a mindfulness expert to join your next event to get everyone centered right then and there. Plus, they can take tips home and to their work to stay focused.
- Embracing rest and rejuvenation as essential for peak performance is the new standard for productivity. Don’t forget to pay close attention to health as you prepare for your next big event.
- Because travel hiccups are a real thing, focusing on convenience, like direct flights and early arrivals, is becoming more of a priority to ensure a smooth journey for everyone.
Sustainability is also getting a serious upgrade. Take advantage of every opportunity to make an impact
- Beyond the basics like reusable water bottles, organizations are now looking to genuinely deepen their impact on the Environment, Social, and Governance (ESG) fronts. A fun and meaningful way to do this? Plantable menus! Yes, you heard that right. Printing menus on seed paper isn’t just innovative; it’s a symbolic step toward growing our environmental efforts.
And oh, let’s not overlook the tech wonders that are jazzing up events in ways we couldn’t have imagined just a few years back:
- “Look good, feel good” tech attractions are making waves. Imagine offering your attendees the joy of personalizing their look with DIY nail designers or temporary tattoo printers. It’s not just about looking fabulous; it’s about creating an interactive, personalized experience that will have everyone talking.
- Then there’s this cool piece of wearable tech called the Apollo Neuro. It’s not your typical fitness tracker. Sure, it does monitor sleep and movement, but it goes a step further by tuning into your moods and feelings, offering gentle vibrations to soothe or energize you. Think of it as a wellness companion on your wrist (or clipped to your clothing).
So, as we navigate through 2024 and beyond, it’s clear that the blend of mouthwatering food, comfort, sustainability, and cutting-edge tech is setting the stage for unforgettable events. These emerging themes are not just about doing what’s trending; they’re about creating deeper connections, sparking joy, and offering everyone a more personalized and meaningful experience. I’m all in for this exciting journey and can’t wait to see how these trends will elevate the attendee experience this year!