Exclusive Research: Channel Incentive Findings
Creative Group and the Incentive Research Foundation (IRF) partnered to bring you data on non-monetary incentive and recognition approaches of top-performing technology firms.
High-level findings of this study confirm that top-performing tech companies were more likely to:
- + Host a top performer group trip (93% vs. 53%)
- + Have more incentive trip attendees (50 vs. 424)
- + Have simple metrics to earn their incentive trip (57% vs. 33%)
- + Have a tiered structure using award points, merchandise and gift cards to maximize reach to participants (93% vs. 78%)
- + Award $6,722 on average to their Top Performer incentive trip earners.
Click each box to expand the accompanying data.
Top Performer Group Incentive Trips
Number of Trip Attendees
Limits on Number of Top Performer Trip Winners
Objective Qualification: Top Performer Incentive Trip
Qualification Complexity: Top Performer Incentive Trip
Sales Targets for Channel Participants
Reward Achievability: Top Performer Channel Incentives
Reward Approach: Non-Travel Rewards
Budgeting Approach: Non-Cash Channel Incentives
Budget Influencers: Non-Cash Channel Incentives
Business Objectives: Channel Reward & Recognition
Qualifying Metrics: Top Performer Channel Incentive Trip
Qualification Metrics: Top Performer Channel Rewards
Average & Top Dollar Values: Award Points, Gift Cards, & Merchandise
Average & Top Dollar Values: Incentive Trips
Top Research Findings
Sales Incentive Findings
Employee Recognition Findings
Don't Forget to Sign Up for the Webinar
Find out what truly successful technology companies now doing differently regarding human capital investments during the IRF’s next webinar. We’ll discuss benchmarks and key findings reported in The IRF Top Performers Study: Technology Sector. Executives at top-performing technology firms were twice as likely as executives at average technology firms to support non-cash rewards and recognition programs – we’ll take a closer look at how these top-performing companies are designing, implementing, and measuring their programs.
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