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PRESS RELEASE
Creative Group’s Rebecca Wright Named to SITE Board to Advance Incentive Travel Excellence
October 31, 2018 – SITE, the Society for Incentive Travel Excellence, has named Rebecca Wright to its international board of directors.

IN THE NEWS
Everyday Meeting Disasters: Creative Work Arounds—and Smart Planning Strategies to Save Your Event
September 25, 2018 – Veteran meeting pros will walk through eight “everyday disasters,” from medical emergencies to construction interruptions to intoxicated executives, to share their in-the-moment reactions as well as the key planning strategies in order to avoid or mitigate the problem at the next event.

PRESS RELEASE
Creative Group Named to the 2018 MeetingsNet CMI 25
September 11, 2018 – For the 12th consecutive year, Creative Group named to the MeetingsNet CMI 25 list of Largest Meeting and Incentive Travel Companies

IN THE NEWS
M&A Boom: A Remarkable Year for the CMI 25
September 10, 2018 – Mergers and acquisitions are often a sign of a mature industry, as established operators buy up competitors in an effort to strengthen their positions through better negotiating power, new technologies, and broader service lines.

IN THE NEWS
Creative Group Named to the 2018 MeetingsNet CMI 25
September 7, 2018 – Creative Group named to MeetingsNet’s annual list of the largest meeting and incentive companies focused on the North American corporate market.

IN THE NEWS
Paul Hebert Named as Top 100 HR Influencers of 2018
August 2018 – Making the list of Top 100 HR Influencers in 2018 is Creative Group’s Senior Director of Solution Architecture, Paul Hebert. He’s an incentive, reward & recognition personality that’s humanizing the organization and creating thrivability.

PRESS RELEASE
Creative Group Appoints Rick McCurdy as Account Executive
August 21, 2018 – “Rick’s breadth of experience allows him to bring best-in-class thinking to his clients, and help their employees deliver to their full potential and thrive,” said Glenn Darlington, Senior Vice President, Business Development, Creative Group.

IN THE NEWS
60 SECONDS WITH… Creative Group’s Iraida Carrazco
August 15, 2018 – “I am seeing more of a trend towards destinations that have not been as common in the past. US groups have done the Caribbean and Mexico a lot and are now more open to destinations like Portugal, Ireland, Greece, Alaska, and Prague, to name a few. River Cruises are also becoming more popular.”

PRESS RELEASE
Tim O’Neill Joins Creative Group as Vice President, Account Executive, Business Development
August 1, 2018 – “Tim’s proven ability to service clients, across a variety of industries, makes him the perfect fit,” says Glenn Darlington, Senior Vice President, Business Development, Creative Group. “Whether it’s an incentive, loyalty or recognition program, he knows what is right for his clients.”

IN THE NEWS
Incentive Podcast: How to Measure the ROI of Reward Programs
July 26, 2018 – We discuss how to accurately measure ROI and how the concept has evolved just in the last year or two; what metrics matter and how to be sure you’re getting the most out of the data you already have. Paul Hebert, senior director, solutions architecture for Creative Group weighs in.

PRESS RELEASE
Managers of Corporate Incentive, Reward and Recognition Programs Discuss Career Paths and Challenges
July 25, 2018 – The Incentive Research Foundation is pleased to release “Voice of the Market, Part 2: Engaging Program Owners in the Incentives Marketplace,” a qualitative study of how incentive program managers, program owners and end-users learn about and engage in the incentives industry. Voice of the Market, Part 2: Engaging Program Owners in the Incentives Marketplace was supported by IRF Research Advocacy Partner, Creative Group

PRESS RELEASE
SITE Chicago and Creative Group Bring CIS Certification to Chicagoland Area
July 2, 2018 – SITE Chicago and Creative Group offer an exclusive educational opportunity for emerging incentive industry professionals.

PRESS RELEASE
Creative Group Launches Pinpointe™ App
May 15, 2018 – Creative Group introduces Pinpointe app designed to help manage risk and keep participants connected.

IN THE NEWS
10 Best International Destinations for Group Travel Incentives
May 3, 2018 – Respondents to the 2018 SITE Index study agree that destination appeal to the participant audience is the single most important consideration when selecting an incentive travel destination. Take a look at the top 10 international destinations for group incentive travel selected by Creative Group’s seasoned team of sourcing experts.

PRESS RELEASE
Creative Group Appoints Pete Dufner as Experience Design Director
May 3, 2018 – Pete Dufner named Experience Design Director for Creative Group, a leading meeting, incentive and recognition company.

IN THE NEWS
Coastal Cachet: Business-Friendly Beach Resorts Offer Planners the Best of Both Worlds
May 1, 2018 – Tom Hillmer, senior vice president and account executive with Creative Group, found SLS Baha Mar in the Bahamas to be the perfect beachfront location for a client’s April 2018 meeting with 100 attendees.

IN THE NEWS
Getting Up To Speed with GDPR
March 2018 – GDPR compliance is everyone’s responsibility according to Jerry Murphy, VP of customer experience.

PRESS RELEASE
Creative Group Wins an American Advertising Award
February 21, 2018 – Creative Group Inc., a performance improvement company, today announced that it has won a gold American Advertising Award for work created for Ajinomoto Windsor in Ontario, CA, in support of its broker incentive program. This marks the 13th year that Creative Group has been recognized with an American Advertising Award.

IN THE NEWS
4 Tips for Making Incentive Travel Meaningful
February 14, 2018 – The shared experience of group travel has been shown to bring people together in powerful ways. “The bonds created during a group incentive trip can help propel the trajectory of the winner’s career and create a more connected workforce,” Spero said in a white paper titled “Navigating the New Global Business Marketplace.” She compares this community-building effect between co-workers and management to welcoming employees to “the club.” Sharing time outside the office opens lines of communication and offers opportunities to have candid discussions about business strategies and mission.

PRESS RELEASE
Creative Group Appoints Scott Tarnoff as Account Executive, Business Development
September 28, 2017 – “It’s apparent that Scott’s passion is for delivering solutions to his clients that enable their employees and channel partners to reach their full potential,” says Glenn Darlington, Senior Vice President, Business Development, Creative Group. “He has experienced success in similar roles with Fortune 500 companies across a variety of industries.”

PRESS RELEASE
Creative Group Appoints Mark Warman as Vice President, Business Services
September 25, 2017 – “Mark’s experience in global event marketing, combined with his ability to help grow a technology start-up company perfectly positions him for his work at Creative Group, said Janet Traphagen, Creative Group president.”

PRESS RELEASE
Creative Group Named to the 2017 MeetingsNet CMI 25 List of Top Meeting and Incentive Travel Companies
September 8, 2017 – “Creative Group is honored to be recognized as a leader in the corporate meetings and incentives industry for the eleventh year in a row, having been included in the list each year since the inception of the CMI 25,” said Janet Traphagen, President, Creative Group. “Whether a meeting or incentive, the business changing experiences that we create for our clients help their employees and channel partners thrive.”

PRESS RELEASE
Creative Group Announces Acquisition of The Performance Group
September 6, 2017 – “I’m excited to have found just the right buyer whose core values align with ours. Creative Group complements The Performance Group, providing additional depth and services that will amplify our current offerings and carry our experienced team, and our clients, into the future beautifully,” notes Suzanne Ashton of The Performance Group.

PRESS RELEASE
Creative Group Names Glenn Darlington as Senior Vice President, Business Development
August 28, 2017 – “I’m excited to be working with the seasoned, talented Creative Group team and the diverse client portfolio that they have built over the past 45 years,” Darlington said. “I look forward to working with clients to help them create business changing experiences using solid performance management strategies.”

PRESS RELEASE
Creative Group launches EventAPP™
July 25, 2017 –  “Because our EventAPP is designed by creators of group experiences, it delivers a more personalized two-way communication that truly engages the audience at every stage of a program,” said Creative Group President, Janet Traphagen.

PRESS RELEASE
Creative Group appoints Stephanie Sorrells as Account Executive
July 20, 2017 – Creative Group Inc., a performance improvement company, announced that Stephanie Sorrells has joined the company as Account Executive.

IN THE NEWS
Continuing Hotel Seller’s Market Affecting Meeting Planners
June 9, 2017 – Shireen Moore, senior vice president of marketing at Creative Group, reported getting “turn-downs or pressure from hotels to commit and limited hold times” in Hawaii, the Caribbean and Ireland for programs in 2019 and 2020.

IN THE NEWS
Creating a Winning Sales Incentive Program
May 9, 2017 – “What I value most in my incentive partner,” says Clark, “is a strategic thought process, which challenges us to find new areas of our business.” Creative Group, “asked me a lot of questions about things that were normal to me. [But] I learned to appreciate and value those conversations, because they caused me to reexamine my business.”

IN THE NEWS
2 Minutes with Jerry Murphy: Meetings Should Be a Victory Lap
May 3, 2017 – Creative Group’s new Customer Experience team leader, Jerry Murphy, takes a few minutes with MeetingsNet to talk about the importance of collaboration and planning—and the eventual demise of the registration desk.

PRESS RELEASE
Creative Group Appoints Jerry Murphy as Vice President, Customer Experience
April 30, 2017 – Jerry Murphy joins Creative Group, Inc. as Vice President, Customer Experience leading a team of over 100 meeting planning professionals who create meeting and incentive experiences for clients in the financial services, life sciences, insurance, manufacturing, retail, technology, automotive and hospitality industries.

IN THE NEWS
How to Keep Talented Employees from Quitting
March 14, 2017 – Paul Hebert’s advice for retaining your top talent is simple. Plus three tidbits from his retention philosophy.

IN THE NEWS
Government Regulations and Financial/Insurance Meetings
March 3, 2017 – Safety issues and the likely rollback of government regulations trouble financial and insurance meeting planners.

PRESS RELEASE
Creative Group Wins Two American Advertising Awards
February 26, 2017 – Creative Group Inc., a performance improvement company, today announced that it has won two Silver American Advertising Awards. This marks the 12th year that Creative Group has been recognized with an American Advertising Award for its creative work.

IN THE NEWS
What the Trump Administration Means for the Meetings and Events Industry
January 31, 2017 – For now, it’s wait and see — “with a heavy dose of nervousness,” said Janet Traphagen, president of Creative Group and chair of the Incentive Research Foundation. “This administration seems to be quite reactionary. I think that’s a concern that we’ve heard from our customers.”

IN THE NEWS
The View From Here: Incentives vs. Recognition
January 23, 2017 – Paul Hebert describes how to differentiate incentive from recognition, and what’s next for a workforce where the term “employee” is becoming a more flexible term.

IN THE NEWS
Tech to the Rescue
December 2016 – Successful Meetings Magazine highlights success stories of meetings planners who found creative solutions to challenging problems.

IN THE NEWS
8th Annual Motivation Masters Award Finalists
December 1, 2016 – Creative Group has been recognized as a finalist to receive a motivation masters award. These awards celebrate the best, most effective, and most creative incentive and engagement programs of the year.

IN THE NEWS
25 Most Influential People in the Incentive Industry
November 21, 2016 – Incentive Magazine recognizes the men and women whose efforts have made an impact on the motivation industry in 2016.

IN THE NEWS
Creating a Sense of Place at Meetings
November 2, 2016 – Meeting planners are seeking creative ways to project a sense of authenticity in international destinations. See how Creative Group creating amazing experiences in Rome, Turkey and Los Cabos.

IN THE NEWS
The 15th Annual Industry Roundtable
October 11, 2016 – Incentive thought leaders see a growing focus on non-sales employees and experiential rewards in programs.

PRESS RELEASE
Creative Group, Inc. Employee Awarded Scholarship to Attend College of Extraordinary Experiences
October 6, 2016 – Courtney Spero of Creative Group, Inc., a performance improvement company, was awarded a scholarship to attend a one-of-a-kind experience design conference. The College of Extraordinary Experiences is being held November 10-13, 2016 and offers the opportunity to learn about experience design from world-class creators.

IN THE NEWS
Top 25 Women in the Meetings Industry
October 1, 2016 – Janet Traphagen recognized for her leadership skills and role as chair of the board of trustees for the Incentive Research Foundation.

PRESS RELEASE
Creative Group, Inc. Named To The 10th Annual MeetingsNet CMI 25 List
September 6, 2016 – Creative Group has been named to the MeetingsNet 2016 CMI 25 list, an annual directory of the largest and most influential full-service meeting and incentive travel management companies focused on the U.S. corporate meetings and incentives industry.

IN THE NEWS
Creative Group Joins March to Full-Service Solutions
July 29, 2016 – “Whether we expand our services through organic growth, acquisitions of companies or technology that helps us bring a competitive platform to our clients, our goal going forward is to focus on helping organizations overcome performance gaps and solve business challenges. That means being rewards-neutral.”

IN THE NEWS
Incentive Attendees Meet and Eat With Locals
July 16, 2016 – After Brian Kelley, an account executive at Creative Group, attended his company’s sales meeting in Ireland, he couldn’t wait to organize a client incentive there. The highlight of the trip was dinner in an Irish family’s home. “It felt like Thanksgiving,” Kelley says, with three generations of family members welcoming their guests with music, stories, and food.

PRESS RELEASE
Creative Group appoints Dan Dolan as Account Executive, Business Development
July 12, 2016 – Dolan will join the Business Development team, enabling the company to focus on new vertical markets. “I look forward to helping Creative Group grow its client base and to continue to foster the highest level of customer service for which the company is known,” he said.

PRESS RELEASE
Creative Group Names Paul Hebert as Senior Director of Solution Architecture
June 5, 2016 – “Paul’s extensive performance management experience will enhance our consultative approach with clients, helping them solve business challenges related to channel loyalty, incentives, recognition and engagement, ” said Creative Group President, Janet Traphagen.

PRESS RELEASE
Creative Group Relocates to Larger Office
March 7, 2016 – Moving from a highly enclosed, office-centric workplace the new space allows for both focus and collaboration. The open floor plan will emphasize teamwork and transparency as well as creative use of design and color. The move stems from Creative Group’s unprecedented growth in recent years. The new office space means room for its growing employee base, new amenities, and even more room for expansion.

PRESS RELEASE
Creative Group Announces Acquisition of Masterplan
January 31, 2016 – In keeping with their business strategy and operational plan to expand through acquisition and organic growth, this move marks Creative Group’s first acquisition this year. Founded in 1991, Masterplan is recognized for its impeccable level of service, creating custom meetings and events throughout the world for its diverse client base.

IN THE NEWS
Creative Rebranding Initiative: Let’s Thrive
January 12, 2016 – At an all-company meeting in mid-December, Creative Group’s 150 employees started the day with plain white name badges and tent cards. But when they returned to their seats after lunch, the scene had changed.

PRESS RELEASE
Creative Group Announces New Website and Brand Messaging, Highlights Expertise in Corporate Performance Solutions
January 12, 2016 – Creative Group Inc., a full-service performance improvement company, today announced its new brand messaging along with the launch of a new, enhanced website that details the depth and breadth of its offerings in an exciting, visually appealing and easy-to-navigate design.

PRESS RELEASE
Creative Group, Inc. Named to the 9th Annual MeetingsNet “CMI 25” List
September 12, 2015 – Creative Group has been named to the 2015 “CMI 25” list, showcasing the largest and most influential full-service meeting and incentive travel management companies focused on the U.S. corporate meetings and incentives industry.

IN THE NEWS
Incentive Planners as Business Partners
September 1, 2015 – Creative Group President Janet Traphagen was featured in an article in Sales and Marketing Management Magazine . Check it out on page 42.

IN THE NEWS
GDTB Playmakers
August 17, 2015 – 

PRESS RELEASE
Creative Group Appoints Jonathan Irvine as Senior Vice President, Business Development
July 29, 2015 – Creative Group welcomes Jonathan Irvine and his extensive performance management leadership experience and knowledge.

PRESS RELEASE
Creative Group appoints John Udelhofen as Senior Vice President, Financial Services
July 26, 2015 – John Udelhofen will lead the finance and business operations of Creative Group and will join its senior leadership team.

PRESS RELEASE
Creative Group Appoints Maritza Zaenger, SVP Employee Services
June 18, 2015 – Maritza Zaenger joins the senior leadership team brining her HR experience in employee recognition, training and recruitment.

IN THE NEWS
IRF Invitational 2015: Back to the Future, and Then Some
May 29, 2015 – First-ever IRF Visionary Award presented by Janet Traphagen, IRF board Vice-Chair

IN THE NEWS
Europe Emerging
May/June, 2015 – Madrid was the final stop for 500 top performers on a 5-day incentive organized by Creative Group Vice President Chuck Czaplewski for a major insurance company.

IN THE NEWS
The Imperatives for Modern ERP Software – CIO Review
May 6, 2015 – Technology solutions make it possible to build better relationships with people inside your organization and those you work with externally.

IN THE NEWS
Food & Wine Themes Capture the Essence of the Mediterranean
May 4, 2015 – Creative Group Vice President Chuck Czaplewski took 300 top-tier incentive winners from a financial services company to Lisbon, which he calls one of his “favorite go-to destinations” because of its value.

PRESS RELEASE
Direct Travel Announces Acquisition of Creative Group, Inc
April 2 2015 – Creative Group is pleased to announce that it has been acquired by Direct Travel, one of the nation’s leading travel management companies.

IN THE NEWS
Postcard from Havana
March/April 2015 – The challenge is to get your group to Cuba before it’s no longer Cuba. Check out what Creative Group has to say on page 28 in Sales & Marketing Management Magazine.

IN THE NEWS
Safe Travels
Jan/Feb 2015 – Kathleen Bidwill, an account executive at Creative Group worked with a client who was brining 400 salespeople to Dallas about the same time a man who traveled from Liberia died from Ebola. Read about this on page 23 in Sales & Marketing Management Magazine.

IN THE NEWS
Janet Traphagen Named President of Creative Group
Jan 2015 – Creative Group has elevated Janet Traphagen, current EVP of sales and marketing and a 24-year veteran of the meetings and events industry, to president of Creative Group.

IN THE NEWS
Instagram It! Experiences Are the Hottest Incentive Amenity
Jan 2015 – Incentive travel has always been about offering experiences that qualifiers typically couldn’t arrange—or afford—on their own. Your attendees want personal, authentic, unique experiences where they can snap selfies and share their awesomeness on Facebook and Twitter. Learn more in this MeetingsNet Webinar.

We’d Love to Hear From You.