Exclusive Research: Sales Incentive Findings
Creative Group and the Incentive Research Foundation (IRF) partnered to bring you data on non-monetary incentive and recognition approaches of top-performing technology firms.
High-level findings of this study confirm that top-performing tech companies were more likely to:
- + Have a Top Performer Sales award (86% vs. 66%) and that award includes a Group Trip (80% vs. 57%).
- + Have tiered rewards (85% vs. 65%) beyond Top Performer travel award that offers award points, gift cards, etc.
- + Calculate 6.7% of income on average for non-cash awards.
- + Use financial metrics to qualify, BUT many ALSO use activity metrics and/or customer relationship metrics (86% v. 65%).
- + Award $4,292 on average to their Top Performer and $2,685 to their average performers in award points, merchandise, and gift cards.
- + Award $6,833 on average to their Top Performer incentive trip earners.
Click each box to expand the accompanying data.
Top Performer Group Incentive Trips
Limits on Number of Top Performer Trip Winners
Objective Qualification: Top Performer Incentive Trip
Qualification Complexity: Top Performer Incentive Trip
Sales Quotas: Top Performer Sales Incentive Trip
Reward Achievability: Top Performer Sales Incentives
Program Rules: Threshold to begin Earning Rewards
Program Rules: Rate of Earning Rewards
Reward Approach: Non-Travel Rewards
Budget Approach
Bottom-Up Budgeting Rate
Qualification Metrics: Top Performer Incentive Trip
Qualification Metrics: Award Points, Gift Cards, & Merchandise
Reward Reach
Average & Top Dollar Values: Award Points, Gift Cards, & Merchandise
Average & Top Dollar Values: Incentive Trips
Top Research Findings
Channel Incentive Findings
Employee Recognition Findings
a Direct Travel company
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