Channel Loyalty

Strengthen your alliances. Create more mindshare. If you want to build lifelong loyalty and advocacy with aligned channel partner incentives, AMPWorks™ is for you.

Channel Partner Incentive Programs Done Right

Our modern business environment has extraordinary new challenges, making channel management even more complex. As partner ecosystems shift, helping your channel partners, dealers, distributors, brokers, or agents thrive requires extra care and review. Buyers are more informed today and there are often more roles engaged in the sales process. Conversations are moving away from talking about features and benefits; now, a consultative relationship carries more weight. Non-sales behaviors and steps-to-the-sale can often be just as important as direct selling behaviors. 

Loyalty programs can directly influence the willingness, interest, and energy of your channel partners to sell and support your products and services, increasing your competitive advantage. With incentives, SPIFFs, training, and gamification, building loyalty means connecting emotionally to your audience and promoting today’s business behaviors. Well-designed loyalty programs enhance business intelligence — providing down-channel data while increasing recency and frequency. Organizations garner more information about who is buying their products and services, and how they’re using them.

Channel Loyalty

To Design Programs, We Collaborate with the People Who Know Best – You and Your Team

Strengthen channel loyalty and performance with the right communications, the best rewards, and the most engaging user experience. Our motto: Keep it simple and make it hassle-free. From driving incremental sales to establishing a consistent brand experience, we can help your channel partners promote their business and yours.

Across industries, costs are up, and supply chain disruptions continue to exist, along with labor shortages. And, competition for the attention of your channel partners is fierce. Together, we can develop programs that help your channel partners address their needs, and at the same time promote and meet your business objectives, delivering a meaningful ROI for all.

See AMPWorks in Action

https://www.creativegroupinc.com/wp-content/uploads/2016/02/icons-06.svg

“The incentive awards have become so successful as motivators that each year our customers consult with us to understand their goals and what they must do to maximize their rewards and recognition among their peers. In each of the last 7 years targeted business qualifying for the program has grown more than the general business.”

G.S., VP, Marketing
https://www.creativegroupinc.com/wp-content/uploads/2016/02/icons-06.svg

“We have been receiving great feedback from the dealer sales force all year long about the [program]. With new incentive support from Creative Group, the “customer experience” has significantly been upgraded for the dealer participants. It’s amazing the positive impact the new program has had on the reputation of our brand, the support staff, and the loyalty of the dealer sales people.”

J.C., Director Customer Experience, Strategy and Integration

Creative Group Insights

shutterstock 390442510

Incentives vs. Recognition: A Guide to Retaining Top Performers

Creative Group brought together three behavioral experts to discuss common mistakes leaders make when it comes to incentive program design. Sin 1: Incentives are rewards for top performers only YOUR INCLINATION: I want to make sure the best person on the tea ...

Read More

Thrive notebook e1595279544771

Is Your Business Surviving or Thriving?

5 Post-Pandemic Challenges & How to Solve Them Your business needs have undoubtedly changed since the start of the coronavirus pandemic of 2020. Organizations in all industries are affected by economic changes, some more heavily than others. One thing is ...

Read More

3 Creative Ways to Replace Group Incentive Travel

3 Creative Ways to Replace Group Incentive Travel

As the commitment to group travel plans remains unclear until we reach a post-COVID world, many business leaders are turning to alternative rewards for their top performers. If your incentive program winners were looking forward to attending an a ...

Read More

Discover the Power of Channel Loyalty Programs.