Channel Loyalty

We can help you foster lifelong loyalty and advocacy by understanding and navigating the nuances of an aligned channel partner incentive program.

Happy Relationships Are Healthy Relationships

Your alliances with channel partners, dealers, distributors, brokers and agents requires care, because these partners are a critical part of your team. How you structure your channel incentive program depends upon the type of channel partner you want to motivate, and your relationship with the companies involved.

Incentive, reward, and engagement programs can directly influence the willingness, interest and energy of your channel partners to sell and support your products and services. Building loyalty means connecting emotionally to your audience and growing sales. Making your audience successful while caring about them as partners, creates greater loyalty – it’s that simple!

99% of incentive programs are somewhat or very effective in achieving important objectives.

To Design Programs, We Collaborate with the People Who Know Best – You and Your Team

Competition for the attention of your channel partners is fierce. To gain and maintain a prime position from your partners, we help you design strategies that address the channel’s fundamental concerns: shrinking margins, fighting competition, improving training and retention of salespeople, or building sales of a product or service category.

Together, we can develop programs that help your channel partners address their needs, and at the same time promote and meet your business objectives, delivering a meaningful ROI for all.

Our full-service offerings include:

“The incentive awards have become so successful as motivators that each year our customers consult with us to understand their goals and what they must do to maximize their rewards and recognition among their peers. In each of the last 7 years targeted business qualifying for the program has grown more than the general business.”

G.S., VP, Marketing

Creative Group Insights

dealer meeting

Hands On Dealer Meeting

About The Client Our client is a well-known distributor of power sport vehicles including motorcycles, ATVs, side-by-side vehicles, motocross racing vehicles and personal water crafts. The Challenge In order to make this hands-on meeting effective and i ...

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individual incentives

Individual Incentive Rewards: What Now Is Considered Luxury

by Paul Hebert, Senior Director, Solutions Architecture with contributions by Jonathan Irvine, Senior Vice President, Strategic SolutionsThink for a minute about being a normal, everyday, doesn’t-travel-the-world-all-the-time person (like a lot of us, ...

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Impatient - Temporal Discounting

Temporal Discounting Affects Motivation And It Could Be Costing You Money

by Paul HebertOne of the few times less can actually be more is when you know how to utilize temporal discounting with motivation and incentives. People are impatient, so reward them accordingly.To paraphrase Wimpy from the Popeye cartoon, “I’l ...

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Discover the Power of Channel Loyalty Programs.