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Channel Loyalty

We can help you foster lifelong loyalty and advocacy by understanding and navigating the nuances of an aligned channel partner incentive program.

Channel Partner Incentive Programs Done Right

Your alliances with channel partners, dealers, distributors, brokers, and agents require care because these partners are a critical part of your team. How you structure your channel incentive program depends upon the type of channel partner you want to motivate, and your relationship with the companies involved.

According to Forrester™, 75% of channel partners want more help marketing the products they sell while 73% of global marketing decision-makers consider managing their channel partners to be a challenge.

Incentive, reward, and engagement programs can directly influence the willingness, interest, and energy of your channel partners to sell and support your products and services. Building loyalty means connecting emotionally to your audience and growing sales. Making your audience successful while caring about them as partners, creates greater loyalty – it’s that simple!

Channel Loyalty Programs | Channel Partner Incentive Programs

To Design Programs, We Collaborate with the People Who Know Best – You and Your Team

Competition for the attention of your channel partners is fierce. To gain and maintain a prime position from your partners, we help you design strategies that address the channel’s fundamental concerns: shrinking margins, fighting competition, improving training and retention of salespeople, or building sales of a product or service category.

Together, we can develop programs that help your channel partners address their needs, and at the same time promote and meet your business objectives, delivering a meaningful ROI for all.

See How We Work

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“The incentive awards have become so successful as motivators that each year our customers consult with us to understand their goals and what they must do to maximize their rewards and recognition among their peers. In each of the last 7 years targeted business qualifying for the program has grown more than the general business.”

G.S., VP, Marketing
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“We have been receiving great feedback from the dealer sales force all year long about the [program]. With new incentive support from Creative Group, the “customer experience” has significantly been upgraded for the dealer participants. It’s amazing the positive impact the new program has had on the reputation of our brand, the support staff, and the loyalty of the dealer sales people.”

J.C., Director Customer Experience, Strategy and Integration

Creative Group Insights

The Italian Job

The Italian Job

About The Client Our client partner is a major automotive company with sales of more than 2.75 million vehicles annually. Creative Group has partnered with this client on a wide range of programs since 2010, notably, this prestigious President’s Club incent ...

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3 Creative Ways to Replace Group Incentive Travel

As the commitment to group travel plans remains unclear until we reach a post-COVID world, many business leaders are turning to alternative rewards for their top performers. If your incentive program winners were looking forward to attending an a ...

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pareto principle

Applying the Pareto Principle to Sales Incentives

Don't be stuck settling with the top 20% of your sales when real gains can come from the middle 60 by applying the Pareto Principle to your sales incentives. Time for a short history lesson and your action items.  Vilfredo Pareto was studying population and ...

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Discover the Power of Channel Loyalty Programs.