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Channel Loyalty

We can help you foster lifelong loyalty and advocacy by understanding and navigating the nuances of an aligned channel partner incentive program.

Channel Partner Incentive Programs Done Right

Your alliances with channel partners, dealers, distributors, brokers, and agents require care because these partners are a critical part of your team. How you structure your channel incentive program depends upon the type of channel partner you want to motivate, and your relationship with the companies involved.

According to Forrester™, 75% of channel partners want more help marketing the products they sell while 73% of global marketing decision-makers consider managing their channel partners to be a challenge.

Incentive, reward, and engagement programs can directly influence the willingness, interest, and energy of your channel partners to sell and support your products and services. Building loyalty means connecting emotionally to your audience and growing sales. Making your audience successful while caring about them as partners, creates greater loyalty – it’s that simple!

Channel Loyalty Programs | Channel Partner Incentive Programs

To Design Programs, We Collaborate with the People Who Know Best – You and Your Team

Competition for the attention of your channel partners is fierce. To gain and maintain a prime position from your partners, we help you design strategies that address the channel’s fundamental concerns: shrinking margins, fighting competition, improving training and retention of salespeople, or building sales of a product or service category.

Together, we can develop programs that help your channel partners address their needs, and at the same time promote and meet your business objectives, delivering a meaningful ROI for all.

See How We Work

“The incentive awards have become so successful as motivators that each year our customers consult with us to understand their goals and what they must do to maximize their rewards and recognition among their peers. In each of the last 7 years targeted business qualifying for the program has grown more than the general business.”

G.S., VP, Marketing

Creative Group Insights

Non-Cash Rewards

5 Arguments for Non-Cash Rewards Over Monetary Incentives

Why You Should Use Non-Cash Rewards Over Monetary Incentives A study done by the Incentive Research Foundation (IRF) debunked a common myth that incentive participants prefer cash when presented with a choice. Actually, around 80% of program participants chos ...

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The Power of (Un)Limited Choice

Implications of Too Much Choice on Performance Improvement Program Design 3,000,000 choices. It sounds impressive when you’re talking about an incentive award catalog. But it’s not enough. Neither is 4,000,000. Or 10,000,000. Having millions of items ...

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Retaining Top Performers and drive channel sales

Incentives are NOT the answer when it comes to retaining top performers

Creative Group brought together three behavioral experts to discuss common mistakes leaders make when it comes to incentive program design. Sin 1: Incentives are rewards for top performers only YOUR INCLINATION: I want to make sure the best person on the tea ...

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Discover the Power of Channel Loyalty Programs.