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Channel Loyalty

We can help you foster lifelong loyalty and advocacy by understanding and navigating the nuances of an aligned channel partner incentive program.

Channel Partner Incentive Programs Done Right

Your alliances with channel partners, dealers, distributors, brokers and agents requires care, because these partners are a critical part of your team. How you structure your channel incentive program depends upon the type of channel partner you want to motivate, and your relationship with the companies involved.

According to Forrester™, 75% of channel partners want more help marketing the products they sell while 73% of global marketing decision makers consider managing their channel partners to be a challenge.

Incentive, reward, and engagement programs can directly influence the willingness, interest and energy of your channel partners to sell and support your products and services. Building loyalty means connecting emotionally to your audience and growing sales. Making your audience successful while caring about them as partners, creates greater loyalty – it’s that simple!

Channel Loyalty Programs | Channel Partner Incentive Programs

To Design Programs, We Collaborate with the People Who Know Best – You and Your Team

Competition for the attention of your channel partners is fierce. To gain and maintain a prime position from your partners, we help you design strategies that address the channel’s fundamental concerns: shrinking margins, fighting competition, improving training and retention of salespeople, or building sales of a product or service category.

Together, we can develop programs that help your channel partners address their needs, and at the same time promote and meet your business objectives, delivering a meaningful ROI for all.

See How We Work

“The incentive awards have become so successful as motivators that each year our customers consult with us to understand their goals and what they must do to maximize their rewards and recognition among their peers. In each of the last 7 years targeted business qualifying for the program has grown more than the general business.”

G.S., VP, Marketing

Creative Group Insights

You Want Award Participants to be Asking, “What’s in it for Us?”

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Channel Partner Marketing

Branded Currency Brings Success to Channel Partner Marketing

by Paul Hebert How do you capture the attention of the vast “middle” of your sales and channel distribution audience? The ones that don’t earn the trips to Aruba and Hawaii…year after year. Incentive travel experiences are very motivational and help ...

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Applying the Pareto Principle to Sales Incentives

Don't be stuck settling with the top 20% of your sales when real gains can come from the middle 60 by applying the Pareto Principle to your sales incentives. Time for a short history lesson and your action items.  Vilfredo Pareto was studying population and ...

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Discover the Power of Channel Loyalty Programs.