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Channel Loyalty

We can help you foster lifelong loyalty and advocacy by understanding and navigating the nuances of an aligned channel partner incentive program.

Happy Relationships Are Healthy Relationships

Your alliances with channel partners, dealers, distributors, brokers and agents requires care, because these partners are a critical part of your team. How you structure your channel incentive program depends upon the type of channel partner you want to motivate, and your relationship with the companies involved.

Incentive, reward, and engagement programs can directly influence the willingness, interest and energy of your channel partners to sell and support your products and services. Building loyalty means connecting emotionally to your audience and growing sales. Making your audience successful while caring about them as partners, creates greater loyalty – it’s that simple!

99% of incentive programs are somewhat or very effective in achieving important objectives.

To Design Programs, We Collaborate with the People Who Know Best – You and Your Team

Competition for the attention of your channel partners is fierce. To gain and maintain a prime position from your partners, we help you design strategies that address the channel’s fundamental concerns: shrinking margins, fighting competition, improving training and retention of salespeople, or building sales of a product or service category.

Together, we can develop programs that help your channel partners address their needs, and at the same time promote and meet your business objectives, delivering a meaningful ROI for all.

Our full-service offerings include:

  • Collaborative consultations
  • Behavioral analysis & Program design
  • Platform customization
  • Program marketing plans
  • Reward analysis optimization
  • Program analytics
  • Ongoing program review & recommendations
Big Win

Creative Group helped an international construction manufacturer increase their parts sales and cost savings, resulting in higher profit.

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“The incentive awards have become so successful as motivators that each year our customers consult with us to understand their goals and what they must do to maximize their rewards and recognition among their peers. In each of the last 7 years targeted business qualifying for the program has grown more than the general business.”

G.S., VP, Marketing

Creative Group Insights

incentive industry roundtable

The State of the Incentive Industry

Incentive Magazine's 15th Annual RoundtableCreative Group President, Janet Traphagen, participated in Incentive Magazine’s 15th Annual Industry Roundtable which gathered 12 experts in motivation and engagement to discuss the state of the incentive indu ...

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incentive program benchmark

Incentive Program Benchmark

Are you confident as an incentive program leader? In 2017, we asked 120+ incentive program leaders 10 simple questions about their programs. As a company that designs programs and experiences to help our clients reach their full potential, we wanted to know j ...

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Incentive ROI

Are you focusing on the right ROI?

Two Incentive Experts Weigh in on the Shifting ROI Conversation With over 30 different objectives to measure and track, the incentive industry has broadened its scope from only focusing on how sales, service and safety are impacted by programs. The ROI focus ...

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Discover the Power of Channel Loyalty.