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Channel Loyalty

We can help you foster lifelong loyalty and advocacy by understanding and navigating the nuances of an aligned channel partner incentive program.

Channel Partner Incentive Programs Done Right

Your alliances with channel partners, dealers, distributors, brokers and agents requires care, because these partners are a critical part of your team. How you structure your channel incentive program depends upon the type of channel partner you want to motivate, and your relationship with the companies involved.

According to Forrester™, 75% of channel partners want more help marketing the products they sell while 73% of global marketing decision makers consider managing their channel partners to be a challenge.

Incentive, reward, and engagement programs can directly influence the willingness, interest and energy of your channel partners to sell and support your products and services. Building loyalty means connecting emotionally to your audience and growing sales. Making your audience successful while caring about them as partners, creates greater loyalty – it’s that simple!

Channel Loyalty Programs | Channel Partner Incentive Programs

To Design Programs, We Collaborate with the People Who Know Best – You and Your Team

Competition for the attention of your channel partners is fierce. To gain and maintain a prime position from your partners, we help you design strategies that address the channel’s fundamental concerns: shrinking margins, fighting competition, improving training and retention of salespeople, or building sales of a product or service category.

Together, we can develop programs that help your channel partners address their needs, and at the same time promote and meet your business objectives, delivering a meaningful ROI for all.

See How We Work

“The incentive awards have become so successful as motivators that each year our customers consult with us to understand their goals and what they must do to maximize their rewards and recognition among their peers. In each of the last 7 years targeted business qualifying for the program has grown more than the general business.”

G.S., VP, Marketing

Creative Group Insights

incentive industry roundtable

The State of the Incentive Industry

Incentive Magazine's 15th Annual RoundtableCreative Group President, Janet Traphagen, participated in Incentive Magazine’s 15th Annual Industry Roundtable which gathered 12 experts in motivation and engagement to discuss the state of the incentive indu ...

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lets thrive

5 Beliefs That Will Help Your Organization Thrive

The Incentive Research Foundation (IRF) performed a study to find what “top performing”[i] companies do differently than average companies. Based on everything we know about employee engagement, sales incentives, and channel loyalty, it’s not surprising ...

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Branding a Launch, Launching a Brand.

Branding a Launch. Launching a Brand.

About The Client Our client partner - a leading global tire manufacturer and with products available in over 180 countries - is one of the fastest growing tire companies in the world.The Challenge Our client’s objective was to successfully launch a n ...

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Discover the Power of Channel Loyalty Programs.