be_ixf;ym_202205 d_24; ct_50

Channel Loyalty

We can help you foster lifelong loyalty and advocacy by understanding and navigating the nuances of an aligned channel partner incentive program.

Channel Partner Incentive Programs Done Right

Your alliances with channel partners, dealers, distributors, brokers, and agents require care because these partners are a critical part of your team. How you structure your channel incentive program depends upon the type of channel partner you want to motivate, and your relationship with the companies involved.

According to Forrester™, 75% of channel partners want more help marketing the products they sell while 73% of global marketing decision-makers consider managing their channel partners to be a challenge.

Incentive, reward, and engagement programs can directly influence the willingness, interest, and energy of your channel partners to sell and support your products and services. Building loyalty means connecting emotionally to your audience and growing sales. Making your audience successful while caring about them as partners, creates greater loyalty – it’s that simple!

Channel Loyalty

To Design Programs, We Collaborate with the People Who Know Best – You and Your Team

Competition for the attention of your channel partners is fierce. To gain and maintain a prime position from your partners, we help you design strategies that address the channel’s fundamental concerns: shrinking margins, fighting competition, improving training and retention of salespeople, or building sales of a product or service category.

Together, we can develop programs that help your channel partners address their needs, and at the same time promote and meet your business objectives, delivering a meaningful ROI for all.

See How We Work

https://www.creativegroupinc.com/wp-content/uploads/2016/02/icons-06.svg

“The incentive awards have become so successful as motivators that each year our customers consult with us to understand their goals and what they must do to maximize their rewards and recognition among their peers. In each of the last 7 years targeted business qualifying for the program has grown more than the general business.”

G.S., VP, Marketing
https://www.creativegroupinc.com/wp-content/uploads/2016/02/icons-06.svg

“We have been receiving great feedback from the dealer sales force all year long about the [program]. With new incentive support from Creative Group, the “customer experience” has significantly been upgraded for the dealer participants. It’s amazing the positive impact the new program has had on the reputation of our brand, the support staff, and the loyalty of the dealer sales people.”

J.C., Director Customer Experience, Strategy and Integration

Creative Group Insights

incentiveplanningresources3

Incentive Planning Resources That Will Make You Better at Your Job

Creative Group was the Research Advocacy Partner for the IRF’s Signature Study: Engaging Program Owners in the Incentives Marketplace. Interviews were conducted with program managers and owners, with a common theme that emerged: many of them fell into their ...

Read More

shutterstock 250871119

Incentive compensation: When less can be more

Creative Group brought together three behavioral experts to discuss common mistakes leaders make when it comes to incentive program design. We’ll unpack a new “sin” every other week. Follow along to see if you are committing any of these transgressions. ...

Read More

shutterstock 1272462163

Corporate Rewards Program Participants Should be Asking, “What’s in it for Us?”

Imagine having all the people who affect your organization – employees, your distribution channel, customers, vendors, etc. – focused on your company’s best interests. It’s a valuable, but difficult task to achieve. People typically focus on what they ...

Read More

Discover the Power of Channel Loyalty Programs.