Incentive Consulting

Have you reassessed your program strategy lately? Incentive consulting can help.

Feeling like your incentive strategies are missing the mark?

It’s crucial to regularly review and update incentive programs to align with evolving work conditions and business objectives. Given the significant shifts in the workforce and sales channels, your programs must effectively motivate desired behaviors. Well-designed incentives should connect participant decisions, behaviors, and actions with your organization’s strategic direction and priorities in the post-pandemic landscape.

It’s time to inject some fresh energy into your incentive programs — and our professional incentive consulting is the gateway to transformation. We believe that collaborating with you to design a robust program is the key to driving success. That’s why our incentive consulting services provide actionable recommendations for programs that are not performing to your expectations, have become stale, or are misaligned with your current business strategies. Whether you want to change behavior, drive ideas for sales incentives, or retain top performers, our targeted consulting pinpoints opportunities to optimize your reward and recognition strategies.

Some of the business challenges that can be solved with our consulting approach include:

  • Incentive programs that lack engagement; results are mediocre
  • Participants who aren’t clear on what they need to do to earn in the program
  • Experiencing the same top winners every year
  • “Winning” is seen as unattainable
  • Program rules create conflicting behavioral results

Creative Group’s incentive consulting services encompass five key components, each meticulously designed to assess and understand your specific needs. They are:

  • Intake Discovery
  • Data Assessment
  • Qualitative Insights
  • Design Workshop
  • Audience Motivation Study

By using these tools either together or on their own, our expert team collaborates with you on our proven methodologies to provide:

  • Actionable recommendations that identify key performance drivers within your industry and audience segment that are not optimized in your existing program.
  • Customized solutions based on your business’s unique requirements and challenges. Our solution-agnostic approach provides recommendations specific to your company’s needs.

Our team of reward and recognition experts has their own special blend of approaching the optimization of incentives, having fine-tuned these programs across multiple industries and program types. We act as a consultative partner – providing actionable steps for enhancements – rather than simply advising you on what to do next.

How confident are you that your sales incentives are delivering? Let’s find out.

Here’s a closer look at how we can impact your goals and help drive your business.

Your Business Goals


  • Loyalty/Retention
  • Education
  • Innovation
  • Recruitment
  • Profit/Revenue Growth
  • Cost Reduction
  • Quality
  • Awareness & Brand Building
  • Manager Recognition
  • Service Awards
  • Meetings & Events
  • Recognition
  • Event, Hosting, and Entertainment
  • Group Travel
  • Training Learn & Earn
  • Training Learn & Earn
  • Training Meetings & Events
  • Crowdsourcing & Hackathons
  • Recognition
  • Recognition
  • Incentives
  • Crowdsourcing
  • Employee Referral
  • Non-Competing Referral
  • Suggestion Programs Incentives
  • Incentives
  • Recognition
  • Suggestion Programs
  • Wellness
  • Tech Adoption
  • Incentives
  • E-Commerce Support
  • Recognition
  • Training
  • Reinforcement Satisfaction Incentives
  • Customer Satisfaction Incentives
  • Logo Catalog
  • Communications
    (Brochures / Websites / Email / Marketing)

“The consultation allowed us to create a solution we never would have thought of by ourselves and probably saved 8 months of email chains, meetings and planning. Well worth the day and a half!”

Sales/Marketing Director for medical device company
Did you know?

Too much choice isn’t always a good thing. Research shows that people are more likely to buy when presented with only 6 flavors, versus 24!

Using the word “because” in your request can increase compliance by over 25%!

When positioning an incentive for effort, the mere mention of money can reduce that effort by over 30%!

Get in touch with an incentive expert: