Advice from color psychologist, Angela Wright, and music styling director, Axel Jennewein, on how to use color and music for the most productive meetings.

Color

The four psychological primaries are: red, blue, yellow, and green. And they affect the body (red), the mind (blue), the emotions, the ego, and self-confidence (yellow), and the essential balance between the mind, the body, and the emotions (green).

You want the red for physical strength and stimulus.

If you’re an accountant, blue probably would make you more productive.

If you’re a designer, and you want creativity, blue isn’t going to be the color for you. Yellow is a better color, because it stimulates your ego and spirits, and makes you more optimistic.

If you’re in an environment where having a strong sense of balance is the most important, green might just be the color that makes you the most productive.

Naturally, keep in mind whether you want the color to stimulate or soothe you, by picking either a highly-saturated or lowly-saturated hue.

Color works exactly the same way as music – as Thelonius Monk said, ‘there are no wrong notes’. Music and color work in the same way. There are no wrong colors either. It’s how you use them. A color or musical note doesn’t actually evoke much of an emotional response until it’s put with other colors, or other notes. And then, in both cases, whether you get a positive or negative emotional reaction depends on the relationship between the colors or the notes.

Angela Wright on Color

Music

Calm playlists provide soothing music that relaxes the mind and gives it time to think. It’s a tranquil compilation of cosmopolitan chill-out and lounge tracks, creating the perfect background soundtrack for discussion.

Inspire is intended for periods during meetings when the goal is to encourage discussion, sharing and focus. These playlists are a selection of soundscapes that create time and space for cognitive processes, focusing attention and promoting brainstorming. Such occasions demand a slight increase in the tempo range but still remain relaxed and calm, helping to achieve the desired state.

Upbeat is meant to help meeting participants motivate and reach conclusions. These playlists are cohesive compilations of inspirational acoustic singer/songwriter hits, each full of positivity with a real feel-good factor.

Lastly, high-energy playlists create an energetic atmosphere that is perfect for attendees during recess or at the end of meetings, to encourage exciting and productive situations. We feature current hits with street appeal, combining hip-hop elements with electronic overtones, blending deep house with breaking remixes and retro classics, which appeals to all audience ranges and creates an energetic atmosphere.

Axel Jennewein on Music

Are you optimizing your meeting space to stimulate the mind and body for effective meetings?

See the original post on color here: http://alifeofproductivity.com/angela-wright-interview/
See the original post on music here: http://www.meetingsimagined.com/tips-trends/why-music-matters

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