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Global Meetings & Events

Our approach is focused on creating the most engaging attendee experience, while ensuring your core messages are communicated effectively. We provide all the elements necessary to create a world-class experience.

Experts at human interaction…experts at meetings & events.

Whether you are hosting 20, 200, or 20,000, launching a new product, hosting a national sales meeting, creating a special customer event, recognizing an achievement or arranging medical discovery meetings, Creative Group can help you create an experience that feels just right.

The benefits of face-to-face communication haven’t diminished in today’s technology-infused business world. In fact, Meetings Mean Business revealed that 86% of C-Suite executives believe meetings help improve the bottom-line.

We can help you develop global meetings and events specifically designed to fit your special needs. Our i|xperience® design approach ensures we help you connect with your audience in the most immersive and meaningful way. We are experts at combining innovative technologies with personalized attention while delivering a greater ROE – Return On Event. Simply put, we make it our business to help you build yours.

Global Meetings & Events | Global Meeting Planning | Global Meetings
  • Sales Meetings
  • Channel Partner Meetings
  • National Conferences
  • Product Launches
  • Life Sciences
  • Expos
  • Events
  • User Conferences
  • Mobile Tours
Sales Meetings

Sales Meetings

Bringing together your sales team? Use the time effectively to unleash their potential, build their knowledge, recognize their achievements and allow time for collaboration. It may be mandatory for your sales team to attend, but that’s no reason for them not to want to attend. Our meeting professionals can help you define a strategy that will deliver results and design an experience to look forward to. From the right venue selection, to increasing engagement using our EventAPP™ mobile platform, to the effective use of networking, we deliver a meeting that reinvigorates performance.

Channel Partner Meetings

Channel Partner Meetings

Too often when you work with a middleman to distribute your product or support your product, you end up competing for attention in a crowded space. Our team knows how to structure meetings that build relationships and motivate your channel partners. We work with you to offer programs that help your partners meet their goals of increasing sales and profit, whether it’s training, certification or strategic brainstorming. The right communication campaign can build momentum and anticipation, so your strategic partners are lining up at your door and not across the street.

National Conferences

National Conferences

Whether you’re a North American based business or a global brand organized by product, function or geography, we can help you structure meetings to bring your team together. Ultimately, driving affinity to your brand. Experience the power of combining high-impact venues, interactivity, best-in-class speakers, big-name entertainment, mobile technology integration and community service projects to engage, motivate and connect to your audience.

Product Launches

Product Launches

The power of human interaction, product demonstrations and testimonials are second to none. New product innovations fuel business. You need to educate, train and motivate your employees, channel partners, the media and consumers to ensure success. We can help you win the marketplace.

Life Sciences

Life Sciences

We have years of experience in the life sciences market working with healthcare and pharmaceutical clients. Our team has vast experience, both domestically and internationally, in managing speaker programs, advisory boards, consultant meetings, investigator meetings and sales training meetings. We also manage medical and scientific conference and symposia services. Beyond a provider of traditional global meetings support, we understand the nuances of government guidelines specific to HCP reporting.



Expos combine the professional development of a conference with the social aspect of a convention. We think of expos as a sort of hybrid of a trade show and conference that is mainly focused on the exhibitors. The objectives usually involve educating the public or a targeted group, sharing innovation, promoting progress and fostering cooperation.



Unique, “once in a lifetime” events can have a significant impact on promoting a product, service, cause or organization. From an anniversary celebration, to a celebrity golf tournament to a concert or cross-country product tour, we can help you create a standout event. One that will deliver a brand-focused impression, be remembered and create excitement.

User Conferences

User Conferences

With the goals of educating, inspiring and encouraging networking among customers and prospects, these conferences can help build brand awareness around new projects, the latest product features and updates and share customer success stories. Usually, the best part of many user conferences is the value of peer-to-peer, face-to-face contact.

Mobile Tours

Mobile Tours

Put your brand in the hands of your audience, penetrate new markets and create connections! Starting with breakthrough creative concepts and finishing with flawless execution, we’ll help you produce a fully integrated B2B or B2C experience. From route planning to event staffing to brand activation, our full-service team has been there and done that. Let’s work together to create a local, national or global tour.

"You all played such an important part in the Leadership Conference and we cannot thank you enough. Your attention to detail, jumping in whenever needed, creativity, amazing organizational skills, quick reactions, and professionalism are just a few things that come to mind."

J. M., Project Manager

In-House Services

We offer end-to-end meeting and event management. Our design approach ensures your audience is fully engaged and your business outcomes delivered. Our portfolio of services covers all aspects of global meetings from sourcing and planning to post-event evaluation, providing a comprehensive approach. All program elements are managed in-house providing a seamless experience for planner and participant alike.

Big Win

48 hours before the group’s main arrival, we learned that the Panamanian authorities evicted the Trump board of directors and management from the hotel, rendering it impossible for us to operate the program as planned due to logistical challenges with management turnover. See how we handled it.

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Our Relationships Work for You

We have strong relationships with every major hotel chain, hundreds of independent properties, destination management companies worldwide, airline carriers, and transportation companies who share our commitment to service. These relationships, our industry influence and our volume of business afford us tremendous negotiating power. You are the beneficiary.

Our seasoned experts take pride in negotiating the best possible rates for hotels, meeting facilities and services, food and beverage, off site venues, activities and any other related services. Learn more about implementing a Strategic Meeting Management program (SMM) or improving your current one.

Success Story

“Creative Group’s connections within the industry transfer immense degrees of buying power that enable one to produce amazing global events. They also focus on relationships and build strong partnerships with their vendors. This is very unique in the industry.”

S.H. VP, Marketing

Supporting Tools

Learn more about our tools and applications that can enrich your experience and make reporting easier:

CreativeEDGE®– Our proprietary end-to-end meeting management platform offers fully customizable registration and attendee management.

EventAPP™ – EventAPP mobile event technology manages meeting schedules, content sharing, and allows participants to interact real-time with the event.

Strategic Meeting Management – Are you looking for more visibility into your meeting and event spend? Would you like to see a better return on investment for your meeting dollar?

i|xperience® – Our proprietary design approach ensures a participant experience aligned to your business goals and brand.

“The bar is raised every year and your team is certainly up for the task. This year was particularly challenging, managing across numerous hotels and staying on top of growing attendance. Your team did a great job on-site to support my team and we appreciate your efforts. Thank you again for your huge part in planning and executing another successful global meeting!”


Creative Group Insights

meetings should be like dinner parties

5 Ways Meetings Should be More Like Dinner Parties

by Courtney SperoPCMA’s Convene Magazine published an article in their CMP Series about innovative meeting formats. And one of those formats really caught my attention – The Long Table.First, read the excerpt from the article, and then I’ll e ...

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launching a new division

Launching a New Division

About The Client Our client is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious and life-threatening medical conditions. The Challenge We developed a meeting thematic and ...

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Sky train green

4 Easy Steps to Plan Green Meetings

4 Easy Steps to Plan Green Meetings (BONUS: Green Glossary) Are your meetings Green or Sustainable? Wait...there’s a difference? While one concept is big picture and the other more tactical, it doesn’t mean both can’t help make a positive impact. The ...

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Global Meetings & Events Made Easy.