Global Group Incentive Travel
According to the IRF, 46% of U.S. businesses now use corporate travel incentive programs to reward and recognize their top-performing employees, salespeople, and channel partners, according to the Incentive Research Foundation. Best-in-class companies know that employee incentive travel fuels motivation, strengthens emotional connections, and drives measurable business outcomes.
The benefits of incentive travel are proven. Travel experiences create loyalty, mentorship opportunities, and networking moments that can’t be replicated in an office setting. The emotional bonds generated during these experiences lead to higher engagement and retention long after the trip ends.

More Than Just Sales Team Travel Incentives
While incentive travel programs are often used for sales teams, they’re just as effective for other audiences. Companies use incentive travel programs to recognize employees, channel partners, and even loyal customers.
- 53% use travel to reward sales
- 43% use travel to recognize employees
- 33% use travel to reward channel partners
- 27% use travel to strengthen customer loyalty
And according to a 2022 SITE study, 91% of incentive travel buyers agree that with a dispersed workforce, these programs play an even more vital role in building culture and engagement.





