Our award-winning creative team builds powerful program marketing plans and strategies – from concept to execution – that will emotionally connect with your audience and inspire them to act. With a media-neutral approach designed to work with any budget, and a deep understanding of your participants, we craft creative elements in every medium, from digital to print and video.
To achieve important business objectives, it is critical to create a strong and integrated content-and-communication plan. With every tactic we use, our focus is on designing messaging to inform, inspire, and keep your program’s momentum going.
Our communication recommendations are always grounded in the strategic needs of our clients and the mission of their programs. We use the following principles to support our creative direction:
- Put the Audience First
Utilizing design thinking, all creative is developed around what is most relevant and important to the individual, including connecting in ways they are most likely to engage.
- Create with Purpose
We develop creative through a strategic lens, understanding the messages need to be exciting and stimulating while staying true to your culture and objectives.
- Treat Participants Like Consumers
We use consumer-based strategies to help drive message reinforcement and to build belief and advocacy. A program marketing loyalty plan must integrate each of these to be successful.
- Integrate High Tech and High Touch
We combine the right mix of digital, mobile, and traditional media at the appropriate touchpoints to engage the audience and create unforgettable experiences.
- 360 Degree Approach
Continuously engage the audience at all relevant touchpoints.