Program Marketing Plans

Our award-winning creative team builds powerful program marketing plans and strategies – from concept to execution – that will emotionally connect with your audience and inspire them to act. With a media-neutral approach designed to work with any budget, and a deep understanding of your participants, we craft creative elements in every medium, from online to print and video.

To drive your business objectives, it is critical to create a strong, integrated program marketing plan that immerses your audience in your messaging. We manage all marketing elements, from concept through execution, ensuring that all components are designed to inform, inspire and keep the momentum going long after the event or program ends.

Take a look at some examples below.

Our creative recommendations are always grounded in the strategic needs of our clients and the mission of their programs. We use the following principles to support our creative direction:

• Put the Audience First
  Utilizing design thinking, all creative is developed around what is most relevant and important to the individual, including connecting in ways they are most likely to engage.
• Create with Purpose
  We develop creative through a strategic lens, understanding the messages need to be exciting and stimulating while staying true to your culture and objectives.
• Treat Participants Like Consumers
  We use consumer-based strategies to help drive message reinforcement and to build belief and advocacy. A program marketing loyalty plan must integrate each of these to be successful.
• Integrate High Tech and High Touch
  We combine the right mix of digital, mobile and traditional media at the appropriate touchpoints to engage the audience and create unforgettable experiences.
• 360 Degree Approach
  Continuously engage the audience at all relevant touchpoints.