The Importance of Sustainability in Events
Sustainability is becoming a top priority for event organizers, with nearly 45% planning to
implement sustainable practices by 2025. Key initiatives include waste reduction, selecting
eco-friendly venues, and promoting sustainable transportation. Additionally, research shows
that more than 68% of consumers prefer attending events hosted by companies with strong
sustainability commitments, highlighting a growing demand for “green” events*.
As environmental concerns continue to shape the industry, event professionals are taking
proactive steps to integrate sustainability into their planning processes.
Commitment to Sustainability
Nearly half (47%) of event teams are focused on reducing the environmental impact
of events, with key priorities including waste reduction, sustainable venue selection,
and low-emission transportation*.
Reducing Environmental Impacts
Sustainable event planning prioritizes minimizing waste, selecting eco-friendly catering,
using digital materials instead of print, and partnering with responsible vendors.
Enhancing Brand Reputation
Companies that implement sustainable practices can strengthen brand image
and build loyalty—77% of consumers are more likely to support environmentally
conscious companies*.
*See full playbook for references.
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