Live event budgets are increasing, and there is an urgent need to create experiences. It’s simple — the Experience Economy is here to stay — and these 10 stats prove it.
- 52% of survey respondents say event marketing drives more business value than other marketing channels.[i]
- 78% of millennials choose to spend money on experiences over material goods.[ii]
- 71% of B-to-B customers want B-to-C like experiences.[iii]
- 73% of consumers (in the United States and the United Kingdom) are more likely to purchase a product if they have participated in a brand experience.[iv]
- 78% of meeting planners have seen a significant increase in the demand for creating unique attendee experiences at their events.[v]
- 80% of consumers will not interact with a brand that does not offer personalized experiences.[vi]
- The majority (84%) of leadership (Vice President and C-Suite) believe in-person events are a critical component of their company’s success. This includes a 20% increase in leadership reporting as “very committed” to live events compared to the year prior.[vii]
- Over 90% of marketers agree that brand experience delivers strong face-to-face interaction and more compelling brand engagement.[viii]
- An amazing 91% of consumers say they have more positive feelings about brands after attending events and experiences.[ix]
- 93% of business executives say their organizations place a priority on hosting events, including 57% who give it a high priority.[x]
